Source: https://mindstamp.com/help/click-actions
Generated from the Help Center records: 2026-10-05

# What click actions are available in Mindstamp?

Topic: [Interactions and logic](https://mindstamp.com/help/interactions) · Updated: 2026-10-05

## Short answer

A click action is what happens when a viewer clicks a button, hotspot, image or text interaction. You choose it in the **Click Action** list when you edit the interaction. There are more than 20, including **Open Link**, **Change Time**, **Switch Video**, **Show Message** and **Download File**.

## Steps

1. Select **Interactions** and open the button, hotspot, image or text you want to change.
2. Under **Content**, open the **Click Action** list. Type to filter it.
3. Choose an action and fill in its value, such as a link, a time, a video or a message.
4. Save the interaction and test the click from the share link in a private browser window.

![Click Action list in the Mindstamp editor filtered by typing link, showing Open Link and Open Link Modal](https://cdn.mindstamp.com/website2026/help/click-action-filter.webp)

_Type in the field at the top of the Click Action list to filter it._

![Button editor in Mindstamp with Click Action set to Open Link, a YouTube channel link ending in ?sub_confirmation=1, and the Subscribe on YouTube button on the video](https://cdn.mindstamp.com/website2026/help/button-open-link-youtube.webp)

_Set the Click Action to Open Link and paste your channel link with ?sub_confirmation=1 at the end._

## Move the viewer

- **Continue**: records the click and keeps the video playing. New buttons, images and text start with this action.
- **Open Link**: opens a web page and pauses the video. Links open in a new tab unless you turn off **Open links in new tab** in the video’s **Settings**.
- **Open Link Modal**: opens a web page in a window on top of the video, so the viewer does not leave. Some websites do not allow this. Use **Open Link** for those.
- **Change Time**: jumps to another time in the same video.
- **Switch Video**: branches to another video, with an optional start time.
- **Switch to Previous Video**: returns to the video the viewer came from.

## Show more information

- **Show Message**: shows a message. The video pauses until the viewer closes it.
- **Show Article**: opens an article from your assets.
- **Show Image**: opens an image, such as a diagram or map.
- **Show Card**: opens an info, media or product card. It is available on buttons, hotspots, images and text.
- **Play Video Clip** and **Play Audio Clip**: pause the video and play a short clip.

## Contact, input and commerce

- **Start Email**: opens the viewer’s email app with your address filled in.
- **Start Call**: calls your number on a phone. On a desktop, it shows the number.
- **Collect Feedback**: shows your prompt and a box for a short response.
- **Copy Text**: copies text you choose, such as a discount code, to the viewer’s clipboard.
- **Add to Cart**: adds a product to the in-video cart. It needs a Shopify connection, which Mindstamp sets up for your store on request. See [Shopify](https://mindstamp.com/help/shopify-shoppable-video).
- **Download File**: downloads a file you choose. It is on Pro and higher plans.

## AI and menus

- **Open Genie AI**: opens Genie, which answers viewer questions from the video. Genie is on Core and higher plans.
- **Ask ChatGPT**: opens a ChatGPT window inside the player.
- **Open Magic Menu**: opens the video’s Magic Menu of links and resources.

## None

**None** shows the interaction but makes it not clickable. Use it for a label or picture that should not do anything. Require Click is not available with **None**.

## Actions in other places

Question answers have their own action list. The **End Screen** has its own options for the end of the video. To run an action at a set time with no click, use a [navigation](https://mindstamp.com/help/navigations). To ask for a name or email before any action runs, turn on **Capture Lead** in the interaction’s **Settings**.

## Go further

- [Click actions tutorial](https://mindstamp.com/tutorials/click-actions)
- [Open links](https://mindstamp.com/features/open-links)
- [Link modals](https://mindstamp.com/features/modal)

## Related answers

- [What is a navigation and how do I use it?](https://mindstamp.com/help/navigations)
- [What does Change Time do?](https://mindstamp.com/help/understanding-the-change-time-feature-in-mindstamp)
- [How do I use video branching?](https://mindstamp.com/help/how-to-use-interactive-video-branching)
- [How do I add a clickable button to my video?](https://mindstamp.com/help/how-to-use-clickable-video-buttons-on-mindstamp)

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