Source: https://mindstamp.com/help/personal-data-collected
Generated from the Help Center records: 2026-10-05

# What personal data does Mindstamp collect from viewers?

Topic: [Security and privacy](https://mindstamp.com/help/security) · Updated: 2026-09-25

## Short answer

Every view records basic technical data, including the viewer's IP address, approximate location (city, region and country) and browser. Names, email addresses, phone numbers, answers and other personal data are collected only when your video asks for them, for example with Lead Capture, questions, variables or precise location.

![Lead Capture page in Mindstamp with the timing options At start, First interaction, At time and On interaction, the Custom field button and the Required column highlighted](https://cdn.mindstamp.com/website2026/help/lead-capture-timing-fields.webp)

_Lead Capture: choose when to ask, pick the fields, add a custom field, and mark fields as required._

![Mindstamp video Settings, Advanced section, with the Collect precise viewer location switch](https://cdn.mindstamp.com/website2026/help/settings-precise-location.webp)

_Settings > Advanced: turn on Collect precise viewer location._

## Collected on every view

- IP address.
- Approximate location based on the IP address: city, region and country.
- Browser details.
- What the viewer watched and clicked, and when.

## Collected only when you turn it on

- **Lead Capture**: name, email, phone, custom ID and any custom fields you add.
- **Questions**: the viewer's answers, including text, voice, video, drawing and image responses.
- **Variables and personalized links**: values passed in the link or set during the video.
- **Collect precise viewer location** (in **Settings**, Core and higher plans): the viewer's exact location, only after the viewer gives permission in the browser.
- **Genie AI**: the questions viewers type or speak.
- **Viewer comments** and drawings.
- **Collect response** click actions and forms.

## Keep a variable out of reports

Mindstamp can mark variable names as private for your account. A private variable still works during playback, for example to personalize text, but its value is stored as [private] in views, interactions and reports. To set this up, [contact the team](https://mindstamp.com/contact).

## Your responsibilities

You decide what your videos ask for, so you are responsible for telling viewers how you use it. Collect only what you need, link to your own privacy notice near a Lead Capture form, and check what your integrations send to other tools.

## Go further

- [Lead capture tutorial](https://mindstamp.com/tutorials/lead-capture)
- [Contact the team](https://mindstamp.com/contact)

## Related answers

- [How do I capture a viewer’s name, email, or phone number?](https://mindstamp.com/help/how-do-i-capture-name-email-or-phone-number-in-my-mindstamp-video)
- [How can I collect the exact viewer location?](https://mindstamp.com/help/collect-precise-viewer-location)
- [How does Mindstamp recognize viewers, and why are some anonymous?](https://mindstamp.com/help/viewer-identity-and-anonymous-viewers)
- [Does Mindstamp support GDPR requirements?](https://mindstamp.com/help/gdpr)

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