Source: https://mindstamp.com/help/what-data-each-integration-sends
Generated from the Help Center records: 2026-10-06

# What viewer and lead data does each integration send?

Topic: [Reporting and integrations](https://mindstamp.com/help/reporting) · Updated: 2026-09-25

## Short answer

Google Analytics receives only watch-progress events. HubSpot receives contacts, view events, selected answer and click events, and list changes. Webhooks and Zapier receive full view, interaction and viewer records. Salesforce is a quoted setup. Everything except Google Analytics is sent after the viewing session is finished.

![Mindstamp account Integrations page with the HubSpot, Zapier, Google Analytics and Mindstamp API cards marked](https://cdn.mindstamp.com/website2026/help/account-integrations.webp)

_Integrations in the left menu: connect HubSpot, Zapier or Google Analytics, or open Mindstamp API for keys and webhooks._

## Google Analytics

- Plan: Core and higher plans.
- Sent automatically: a page view of the player, and `mindstamp_video_progress` plus `Reached N%` at 10, 25, 50, 75, 90, 95 and 100 percent.
- Fields: `progress_percent`, `video_id`, `video_token`, `video_title`, `event_label`, `event_category`, `viewer_id`, `page_location`.
- Not sent: answers, clicks, names or emails.
- You configure: the **Google Analytics ID** on the account, group or video.

## HubSpot

- Plan: Pro and higher plans.
- Contact, when **Send Views** is on: email, first name, last name, phone, and variables that match HubSpot property names.
- View event: video title, start and finish, watched percentage, participation, correctness, interaction count, engagement time.
- Answer and click events: only for the interactions you pick in **Select Interactions to Send**.
- Property mapping and list changes: only where you set a **HubSpot Field** or choose lists.
- Needs a viewer email.

## Webhooks

- View webhooks: Core and higher plans. Interaction and lead webhooks: Pro and higher plans.
- View: the full view record with answers and interactions.
- Interaction: one record for each answer or click, all sent after the view.
- Lead: the viewer record, once for each known viewer.
- You configure: a toggle and an endpoint on each video.

## Zapier

- Plan: Core and higher plans.
- Receives finished views, known viewers and interactions, with the same fields as the API.
- Arrives when Zapier next checks for new records, usually within minutes.

## Salesforce

- Quoted per account. The records and fields are agreed during setup.
- Zapier, webhooks or the API can also carry the data to Salesforce.

## What every integration depends on

Lead data exists only when the viewer is identified. Collect it with lead capture, or pass it with a personalized link or URL parameters such as `?email=`. Variables you pass in the link travel with the view to webhooks, Zapier and HubSpot.

## Go further

- [All integrations](https://mindstamp.com/integrations)
- [Pricing](https://mindstamp.com/pricing)

## Related answers

- [How does the HubSpot integration work?](https://mindstamp.com/help/hubspot-integration)
- [How do Mindstamp webhooks work?](https://mindstamp.com/help/webhooks)
- [How do I use Google Analytics with Mindstamp?](https://mindstamp.com/help/how-to-use-google-analytics-integration-with-mindstamp)
- [How do I test an integration from start to finish?](https://mindstamp.com/help/test-an-integration-end-to-end)

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