Entertainment example
Choose your own adventure.
An interactive horror film by The Count’s Den. Viewers choose what happens next.
How it was built
Three interactions, one recording
Each interaction sits on the timeline of an ordinary video. The source recording stays unchanged.
- Video branching
- Buttons
- Navigation
What it does
The Count’s Den is a vampire-themed, audience participation theater in Los Angeles known for creating exciting, engaging and often surprising performances. Viewers play an active role in the art through a combination of immersive storytelling and intense theatrics.
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What it reports
Each interaction is measured
- Every choice recorded
- The report connects each branch path to its viewer.
- Answers per viewer
- What they responded, attached to the interaction and its timecode.
- Actions attributed
- The click, booking, or purchase tied to the moment that caused it.
More examples
See what else is possible
Each related page contains a published example you can use.
Demo
Video branching
Allow viewers to choose their own path through your content with video branching, also known as "Choose Your Own Adventure" experiences.
Watch →Recruiting
Career recruiting
A Swiss recruiting firm lets candidates explore different career paths, then leave their details.
Watch →Marketing
Choose your own journey
A branching story. Each choice the viewer makes changes the next scene.
Watch →Build one like it
Start from a video you already have
The interactions were added on top of an existing recording.