Features and capabilities
Everything a video can do.
46 interactions you can place on a timeline — questions, branching, capture, personalisation — grouped by the job you need done.
How they work together
Interactions, not add-ons
- One timeline, all of it
- Everything here combines on the same recording — most videos use three or four together.
- On video you already have
- Layered on the existing file. Nothing is re-shot and nothing is re-encoded.
- Reported per viewer
- Whatever you add, the report tells you who did it — not how many times it happened.
The directory
Browse by what you need it to do
Every one of these is a page of its own, with a worked example.
Ask a question
Questions — Put a question on the timeline and collect a scored, typed, spoken, or drawn answer from every viewer.
Choose-all questions
Let viewers select every option that applies, and score the whole set rather than a single pick.
Explore →Correct answers
Set the correct response on any question so Mindstamp scores it automatically and reports who passed.
Explore →Date questions
Collect a real date from the viewer inside the video, in a format that stays usable downstream.
Explore →Drawing response
Ask viewers to circle, mark, or annotate directly on the frame, and keep the drawing as their submitted answer.
Explore →Dropdown questions
Give viewers a dropdown when there are too many options to show as buttons, and keep the frame clean.
Explore →Free response questions
Ask an open question inside the video and collect typed answers against each viewer, no form page required.
Explore →Likert scale questions
Run proper Likert items inside the video so attitude and confidence surveys sit where the material is.
Explore →Multiple choice questions
Offer a set of options inside the video, mark the right one, and send each viewer down the path their answer earned.
Explore →Number questions
Ask for a quantity, a size, or a budget inside the video and get back a value you can compare and route on.
Explore →Rating questions
Ask viewers to rate something on a scale inside the video, and read the distribution per segment afterwards.
Explore →Video questions
Ask viewers to record a video response inside the experience, so you assess delivery rather than typing.
Explore →Video quiz
Ask graded questions at the timecode a concept is taught, and score the answer before the viewer moves on.
Explore →Voice questions
Collect spoken answers inside the video when what matters is pronunciation, phrasing, or confidence.
Explore →Move through the video
Change time
Send viewers to any timecode from a button, hotspot, or answer — forward to skip, back to review.
Explore →Chapters
Break a recording into named, searchable chapters so viewers can see the structure and jump straight to a section.
Explore →Conditional logic
Show, hide, and reroute interactions based on what the viewer answered, clicked, or brought with them from your data.
Explore →Navigation
Pause, skip, rewind, or jump to another video automatically, so the recording adapts instead of just playing.
Explore →Playlists
Chain videos into an ordered playlist so a multi-part programme runs as one experience with one report.
Explore →Searching
Let viewers search inside the video and jump straight to the point where the answer is.
Explore →Transcripts
Generate a transcript that viewers can read, search, and click to jump to the exact moment a phrase was said.
Explore →Video branching
Offer choices in the video and jump to a different scene, clip, or video based on what each viewer selects.
Explore →Video clips
Define clips inside an existing recording and reuse the parts you need without going back to an editor.
Explore →Capture and convert
Buttons
Add clickable buttons that open links, jump the timeline, capture a lead, or start a branch — at any moment you choose.
Explore →Calendar embedding
Open a Calendly or HubSpot calendar as an interaction, so the meeting is taken at the moment the buyer decides.
Explore →Call to action
Place a clear call to action at the moment the video has earned it, rather than hoping viewers find one afterwards.
Explore →Capture leads
Ask for contact details before the video starts, at a chosen moment, or on a specific interaction — without sending anyone to a form page.
Explore →Hotspots
Turn any region of the video into a clickable area — a product, a control, a person — without changing the footage.
Explore →Open links
Open any URL from a button or hotspot in the video — in a new tab, the same tab, or an overlay — without ending playback.
Explore →Start email
Let a viewer start an email to your team from inside the video, with the subject and recipient already set.
Explore →Start phone call
Add a tap-to-call action so a viewer on a phone can reach your team without copying a number.
Explore →Video paywall
Put a payment step in front of a video, or partway through it, and sell access without building a platform.
Explore →Direct attention
Comments
Overlay timed comments on the recording to add context, corrections, or commentary without touching the footage.
Explore →Drawing
Annotate the frame — circle, highlight, and point — so attention lands exactly where you need it.
Explore →Drawings
Overlay shapes, arrows, highlights, and text on the video so attention lands exactly where you need it.
Explore →Images
Overlay images — diagrams, product shots, charts, logos — on the timeline, and make them clickable if you need to.
Explore →Open images
Open a full image over the video when the frame is too small to carry a diagram, chart, or document.
Explore →Voice clips
Drop recorded audio onto the timeline to explain, correct, or localise without re-recording the video.
Explore →Personalise and brand
Branding
Control colours, logo, and player styling so the interactive experience looks like your product, not a tool.
Explore →Certificates
Generate a certificate when a viewer completes and passes, so evidence of training exists without anyone producing it.
Explore →Genie AI
A custom-trained assistant inside the video that answers viewer questions about its content, in conversation.
Explore →Groups
Group viewers so access, reporting, and results are managed per team, cohort, or client rather than one at a time.
Explore →Personalization
Render viewer and account details into the video at play time, so one recording addresses every recipient individually.
Explore →Extend it
HTML embeds
Embed an external tool — a form, a map, a booking widget, a dashboard — directly into the video experience.
Explore →HTML modal
Show a custom HTML panel on top of the player — a form, a table, a calculator, or your own component.
Explore →Multimedia
Play a short video or audio clip from within the main recording, so viewers can step out for detail and step back.
Explore →Start with one
Add a single interaction to a video
Pick the one that matches the outcome you need and put it on a recording you already run.