Tutorial
Address each viewer individually.
Variables render viewer and account details into the video at play time, so one recording speaks to every recipient by name.
What it covers
Variables, step by step
Where values come from
The share link, the embed, a lead capture field, or an answer the viewer already gave.
Using them on screen
Placing a value into text, a question, or an interaction so it renders as the video plays.
Defaults and fallbacks
What a viewer sees when the value you expected is not there.
Why it matters
One recording, personalised at play time
Personalisation usually means re-rendering a video per recipient. Variables resolve during playback instead, so the library stays one video.
- No render queue and no per-recipient file
- Update the recording once and every version follows
- Personalise the interactions, not just the opening line
Next
Keep going
The walkthroughs run in order, but any one of them stands on its own.
Start building
Try it on a video you already have
Add the first interaction and see what it reports back.