Guided paths
Demo paths the buyer chooses
Let the buyer pick the use case that matches their team, and send them only the part of the demo that answers it.
Sales use case
Test the pitch before the call.
Train global field representatives on new feature launches using high-stakes branching objection scenarios. Test pitch mastery and handle edge-cases visually.
Sales use case
Train reps to handle product questions, objections, and launch messaging consistently.
Give reps branching roleplay paths that test product mastery before they face live buyer objections.
- Run objection scenarios where the rep chooses and sees the outcome
- Confirm launch messaging landed before the quarter starts
- Find the product areas the team consistently gets wrong
What changes
The recording starts doing the qualifying
Three things a sales video does once the interactions sit on the timeline.
Discovery
Buyer needs surfaced before the call
Ask the discovery questions in the video, so the first live conversation starts from an answer rather than a blank.
Momentum
Meetings booked without leaving the video
Put the calendar in the player at the point the buyer has just said yes to something.
What gets measured
The three numbers a sales leader asks for
- Meetings booked, in-video
- Counted where the booking happened, so the recording gets the credit or it does not.
- Reply rate, per sequence step
- Attributed to the video and the interaction the buyer acted on, not to the whole send.
- Cycle time to first meeting
- Measured from send to booked slot, rather than from the rep logging the activity.
Sales use case directory
Where a recording replaces a round trip
Each of these has its own buying moment, its own measurement, and its own page.
Sales overview
Give each buyer a guided path with discovery questions and a booking step, so the next meeting is taken while the interest is still there.
Explore →Personalised VSL
Render buyer names, companies, and CRM fields into an account-based recording.
Explore →Calendar booking
Let buyers take a slot at the point of highest intent, inside the player.
Explore →Discovery questions
Qualify buyers on their own answers and route them to the right path.
Explore →Outbound prospecting
Send a short interactive recording that asks one question instead of a paragraph.
Explore →Proposal walkthroughs
Walk buyers through pricing and scope with expandable detail and an approval step.
Explore →Sales FAQ
What sales teams ask first
The objections that come up in every evaluation, answered plainly.
Can buyers book a meeting without leaving the video?
Yes. A Calendly or HubSpot calendar opens as an interaction in the player, and the booking is reported against that video.
Can one recording be personalised per account?
Yes. Names, companies, and CRM fields render into the frame at play time, so a single recording covers a list without a separate take.
What can the rep actually see?
Who opened it, how far they watched, what they answered, what they clicked, and what they rewatched — per contact, not as an aggregate.
Does it fit the sequence tooling we already run?
Yes. The video is a link or an embed, so it drops into your existing sequences, and the events pass back to the CRM.
Can we use it for internal enablement too?
Yes. The same branching is used to test reps on objection handling and product knowledge before they take live calls.
Start with one recording
Put a calendar in your next sales video
Send one interactive recording this week and count the meetings it books on its own.