| Primary job | Focused interactive video creation, measurement, and action. | Broad interactive video and hosting suite with many feature categories. |
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| Best fit | Teams that want a focused, practical interactive video workflow with reporting, lead capture, personalization, and source-video flexibility. | Teams wanting an all-in-one interactive video and hosting platform with a wide menu of features. |
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| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Varies by product, plan, and implementation. |
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| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Often strongest when used with the competitor’s other products. |
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| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Varies by product, plan, identity method, and integration. |
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| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Cinema8 lists Free, Starter at $12, Pro at $24, Pro Plus at $84, and Business at $639 per month when billed annually. Interaction Designer Pro costs an extra $299 per month on Starter or Pro and $249 per month on Pro Plus, before annual discounts. Business and Enterprise include it. |
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