Eko comparison
Eko now presents visual product search and ecommerce content tools, not the general interactive storytelling platform that many older comparisons describe. Mindstamp is the relevant choice for general interactive video authoring.
Quick answer
Mindstamp is the stronger choice when the video must ask, adapt, collect, and report. Choose Eko when its core job is the main requirement.
Recommended for deeper interaction
Choose Eko for
Side-by-side comparison
Plan limits and product scope can change. Use the official sources below before you buy.
| Decision area | Mindstamp · Best for interaction | Eko |
|---|---|---|
| Primary job | Focused interactive video creation, measurement, and action. | AI shopping, product data, media enrichment, and interactive commerce experiences. |
| Best fit | Teams that need interactive video across marketing, sales, training, onboarding, education, lead capture, quizzes, branching, and personalization. | Retailers and marketplaces investing in product discovery, PDP enrichment, and ecommerce media. |
| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Varies by product, plan, and implementation. |
| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Often strongest when used with the competitor’s other products. |
| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Varies by product, plan, identity method, and integration. |
| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Eko does not list a simple current price for the product workflows reviewed. Confirm the current commercial model with Eko. |
Price and fit
Eko pricing
Eko does not list a simple current price for the product workflows reviewed. Confirm the current commercial model with Eko.
Mindstamp pricing
Basic is $99, Core is $299, and Pro is $499 per month, with Scale and Ultra above them. Enterprise pricing is custom. A 14-day trial does not require a credit card.
See Mindstamp pricing →What Mindstamp measures
Decision guide
Mindstamp recommendation
Choose Mindstamp when you need interactive video across both commerce and broader viewer-response workflows.
When Eko fits better
Choose Eko when your main project is AI shopping, product-data enrichment, and ecommerce discovery.
Switching plan
Show us the current setup and the result you need. We will identify what can stay, what needs new work, and what the move would cost. The quote is free; migration work is priced after we review the scope.
What can often stay
You can often reuse source videos, product pages, and approved creative. We will confirm video access and the commerce action that each interaction must open.
What needs review
Product tags, cart actions, branching rules, and store or data connections need a project review. Campaign settings do not transfer automatically.
Research sources
We used official product, help, pricing, and acquisition sources. Links open the source used for this review.
Research checked August 20, 2026. Product features and prices can change.
Comparison FAQ
It can be. Mindstamp is the better fit when the main requirements are questions, CTAs, hotspots, branching, lead capture, personalization, and viewer-level reporting. Eko can be the better fit for the job described on this page.
Choose Eko when your main project is AI shopping, product-data enrichment, and ecommerce discovery.
Choose Mindstamp when you need interactive video across both commerce and broader viewer-response workflows.
Eko does not list a simple current price for the product workflows reviewed. Confirm the current commercial model with Eko.
It depends on the project. Mindstamp can use uploaded video and supported source-video workflows. Some teams replace a narrow tool. Other teams keep their host and use Mindstamp only for videos that need deeper interaction and response data.
Yes. The migration quote is free. We will review your source videos, interaction scope, data connections, and publishing requirements before we price any migration work. Product tags, cart actions, branching rules, and store or data connections need a project review. Campaign settings do not transfer automatically.
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Test the interaction and reporting in a free trial, or book a call for a free migration quote.
Mindstamp is not affiliated with Eko.