| Primary job | Focused interactive video creation, measurement, and action. | Clickable product and item discovery inside existing videos. |
|---|
| Best fit | Teams that need clickable video plus questions, forms, branching, personalization, training, paywalls, shoppable video, and analytics. | Brands, publishers, and advertisers where item clicks and shoppable distribution are the main interaction. |
|---|
| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Varies by product, plan, and implementation. |
|---|
| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Often strongest when used with the competitor’s other products. |
|---|
| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Varies by product, plan, identity method, and integration. |
|---|
| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Clicktivated uses quote-based pricing for its managed service and platform work. |
|---|