| Primary job | Focused interactive video creation, measurement, and action. | AI video intelligence, object-level metadata, contextual signals, shoppable advertising, and commerce activation. |
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| Best fit | Teams that want owned interactive video experiences with explicit questions, CTAs, branching, personalization, and viewer-level response data. | Advertisers and agencies needing AI object recognition, shoppable ad units, retail media, and object-level engagement signals. |
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| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Varies by product, plan, and implementation. |
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| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Often strongest when used with the competitor’s other products. |
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| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Varies by product, plan, identity method, and integration. |
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| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | KERV uses custom pricing for media and commerce programs. Confirm media spend, creative service, platform, and measurement scope. |
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