| Primary job | Focused interactive video creation, measurement, and action. | Broad video hosting, branded playback, streaming, review, and enterprise video operations. |
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| Best fit | Teams adding questions, branches, lead capture, and other actions to uploaded or supported hosted video. | Teams standardized on Vimeo for hosting, review, streaming, and video operations. |
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| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | Paid plans include contact forms. Enterprise Interactive studio adds hotspots, time triggers, and overlays; New Interactive also supports polls and quizzes. |
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| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Host video in Vimeo and share its video page or embedded player. Interactive quiz export to an LMS requires the Enterprise New Interactive tool and learner seats. |
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| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Video analytics and interaction reporting. Quiz scores and completion can reach a compatible LMS through SCORM; confirm the learner seats and tracking setup. |
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| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Vimeo lists Starter at $12, Standard at $25, and Advanced at $75 per seat per month when billed annually. Its current help documentation places new interactive video features on Enterprise plans. |
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