| Primary job | Focused interactive video creation, measurement, and action. | Marketing video hosting, website video analytics, channels, webinars, forms, and CTAs. |
|---|
| Best fit | Teams that need the video itself to become a branching, measurable, interactive workflow. | B2B marketing teams that want polished video hosting and straightforward lead capture. |
|---|
| Interaction coverage | Questions, buttons, hotspots, branching, lead capture, personalization, shoppable video, paywalls, and analytics. | In-video forms, AI chapters, full-screen calls to action, and annotation links. Check the selected plan for the features you need. |
|---|
| Publishing model | Uploaded video or supported source video, published as a link, embed, or integration. | Host videos in Wistia, embed its player on your website, or publish video collections and channels. |
|---|
| Reporting and data | Viewer-level watch, response, click, branch, score, and completion data with exports and integrations. | Business includes heatmaps, engagement graphs, A/B testing, and CSV export. Signals adds contact-level engagement, lead scoring, and pipeline attribution through marketing integrations. |
|---|
| Pricing posture | Basic $99, Core $299, Pro $499, Scale $999, Ultra $2499 per month (USD, billed monthly). Enterprise pricing is custom. | Wistia lists Free, Business at $79 per month, and Business + Signals at $329 per month when billed annually. Enterprise pricing is custom. |
|---|