No form to complete
The viewer’s own mail client opens with the details filled in, so replying costs one click.
This allows your viewer to click an interaction and immediately start composing an email to the destination of your choice.
Capture and convert
Start an email from video.
Let a viewer start an email to your team from inside the video, with the subject and recipient already set.
Screenshot needed — start email configured on the timeline in the editor
What it does
The lowest-friction way to reply
Some viewers will not fill in a form but will happily send the email they were already composing in their head.
Routed correctly
Set the recipient per video, so enquiries reach the right team without a triage step.
Context in the subject
Prefill the subject with the video or the moment, so the reply arrives already labelled.
In practice
When email beats a form
Support, partnerships, and anything where the viewer wants to explain rather than fill in fields.
- Support walkthroughs where the customer needs a human
- Partner and agency enquiries from a pitch video
- Enterprise questions that do not fit a demo request form
Screenshot needed — start email being configured in the editor
In depth
What start email is for
What gets measured
Every use of it is reported
- Reported per viewer
- Every use of this interaction is recorded against the person, not the play.
- Placed to the second
- Attached to the timecode it sits on, so results map to the moment that produced them.
- On video you already have
- Layered on the existing file — the original is never re-encoded or replaced.
Related
What teams add next
These combine on one timeline — most videos use three or four together.
Calendar embedding
Open a Calendly or HubSpot calendar as an interaction, so the meeting is taken at the moment the buyer decides.
Explore →Capture leads
Ask for contact details before the video starts, at a chosen moment, or on a specific interaction — without sending anyone to a form page.
Explore →Open links
Open any URL from a button or hotspot in the video — in a new tab, the same tab, or an overlay — without ending playback.
Explore →Start phone call
Add a tap-to-call action so a viewer on a phone can reach your team without copying a number.
Explore →Video paywall
Put a payment step in front of a video, or partway through it, and sell access without building a platform.
Explore →Branding
Control colours, logo, and player styling so the interactive experience looks like your product, not a tool.
Explore →Questions
What teams ask about start email
Does this work on mobile?
Yes — it opens the device’s default mail app with the fields already populated.
Can the recipient change per video?
Yes. Each video sets its own recipient, subject, and body.
Try it on one video
Give viewers a one-click reply
Add it to the video that currently ends with “get in touch”.