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Mindstamp

Direct attention

Draw on the video itself.

Annotate the frame — circle, highlight, and point — so attention lands exactly where you need it.

Works on the video you already have. No re-encoding.

Drawing shown in the Mindstamp editor

What it does

Point at the thing you are talking about

Saying “here, in the corner” is guesswork. Drawing on it is not.

Direct attention

Mark the exact control, hazard, or detail instead of describing where to look.

Persist or fade

Keep an annotation on screen while it is relevant, then let it go.

No re-editing

Annotations are added on top of the existing recording, not burned into a new export.

In practice

Where annotation helps

Dense screens, complex equipment, and detailed visuals.

  • Software walkthroughs with a busy interface
  • Equipment training where the control is small
  • Analysis of charts, footage, or artwork
Screenshot needed — drawing being configured in the editor

In depth

How it works

Drawing helps you capture attention, label key parts, and add context throughout your video. You can also ask viewers to draw.

In the Mindstamp Editor, you can choose to add a drawing interaction to any point in your video to draw attention to a specific detail, emphasize content, or engage your audience to participate in their interactive experience. While adding interactions to your video, select the Add Drawing interaction on the bottom left of your video.

Once selected, you can add text, lines, pointers, circles, arrows, and even free drawings. Once you have added your drawings to the video, they will be played back for your audience at the time when you created the drawing. You can even change colors and labels to specific drawings in seconds.

With Mindstamp’s drawing feature, you can ensure that information doesn’t get missed by your views by drawing attention to a specific point in your video. By using circles and arrows, you can emphasize images, charts, definitions, and many more with ease. No longer will subtle content go unnoticed. By pausing the video for your drawing you are encouraging understanding of your video and engagement from your audience.

The drawing feature isn’t limited to just the creator of a video. By allowing your viewers to add interactions to your videos, you can encourage them to add annotations directly in your video. For example, as an instructor, you might want to encourage your students to indicate topics that they found difficult, interesting, or confusing. By using the drawing interaction, your students can circle, highlight, or point to the content they want to draw other’s attention too. This adds another level of interactivity to your videos. By engaging your audience to add to your video you are going to keep them captivated in your content longer.

What gets measured

Every use of it is reported

Reported per viewer
Every use of this interaction is recorded against the person, not the play.
Placed to the second
Attached to the timecode it sits on, so results map to the moment that produced them.
On video you already have
Layered on the existing file — the original is never re-encoded or replaced.

Questions

What teams ask about drawing

Is this the same as drawing responses?

No. This is you annotating the video; drawing responses are the viewer drawing their answer.

Do I need to re-render the video?

No. Annotations sit on top of the existing file.

Try it on one video

Annotate one walkthrough

Circle the button everyone misses and see the support questions drop.