Skip to content
Mindstamp

Extend it

Embed HTML inside the video.

Embed an external tool — a form, a map, a booking widget, a dashboard — directly into the video experience.

Works on the video you already have. No re-encoding.

HTML embeds shown in the Mindstamp editor

What it does

The rest of your stack, in the frame

The tools you already pay for work better at the moment the video creates the need for them.

Keep existing tools

Your form builder, scheduler, or dashboard runs inside the video rather than being replaced.

No redirect

The viewer completes the action without a new tab and without losing their place.

Triggered in context

The embed appears at the moment it is relevant instead of sitting on the page permanently.

In practice

What teams embed

Whatever the next step already lives in.

  • Existing marketing forms with their own tracking
  • Scheduling widgets from your own stack
  • Live dashboards inside an internal update video
Screenshot needed — html embeds being configured in the editor

In depth

What html embeds is for

Mindstamp videos open the door to engagement opportunities that traditional video has never been capable of. One powerful way we achieve this is by allowing creators to embed HTML content directly into video experiences - reducing viewer fatigue.

Continue on to learn more about in-video embedding, as well as how you might use it to maximize your own content!

Within Mindstamp, you have an ‘interaction’ (something that prompts or grabs attention) followed by an ‘action’ (what happens when the viewer clicks on it?). One of the available actions is “Show Message.”

For example, you could place a button in your video that says “Click Me!” with the “Show Message” action. Once a viewer clicks on the button, a text block will appear, displaying your prewritten message on-screen.

But traditional text isn’t all you’re able to add! You can also use this powerful action to embed HTML content directly into your video. By placing an iFrame embed code in the “Show Message” text box, you’re able to activate embedded content upon button click!

Locate an online resource that has an exportable embed code. There are loads of these out there and the opportunities are endless! For this example, we’ll be posting a company podcast in our video.

Once you’ve got a resource, simply navigate to the embed code. This is typically found under the sharing settings of the content in question. See Spotify example below:

Many sites, like Spotify, have a “Copy” button that will automatically attach it to your clipboard for an easy paste in the destination!

What gets measured

Every use of it is reported

Reported per viewer
Every use of this interaction is recorded against the person, not the play.
Placed to the second
Attached to the timecode it sits on, so results map to the moment that produced them.
On video you already have
Layered on the existing file — the original is never re-encoded or replaced.

Questions

What teams ask about html embeds

Will our existing form tracking still work?

Yes — the embedded tool behaves as it does anywhere else, and Mindstamp reports the interaction around it.

Can I embed anything?

Anything that can be embedded on a normal web page, subject to the source allowing it.

Try it on one video

Embed your form in the video

Move one step out of the landing page and into the moment that earns it.