How does the Shopify integration work?
Short answer
Shopify is a custom connection that Mindstamp sets up for each store. It is not self-serve in the app. Contact us to get started. After your store is connected, give a button, image, hotspot or text the Add to Cart click action, and viewers add products to an in-video cart and go to your Shopify checkout.
How to do it
Copy link to How to do it- Contact Mindstamp with your store address (it ends in myshopify.com) and the videos you want to make shoppable.
- Mindstamp sets up the connection for your store and confirms when it is ready. The setup is quoted per account.
- Open the video and add a button, image, hotspot or text interaction. Choose the Add to Cart click action.
- Choose the product and the variant, or let the viewer choose the variant.
- Choose Add to cart to build a cart, or Buy now to send the viewer straight to checkout with that one product.
- Preview the video, add a product, open the cart and select Checkout to test.
What the viewer sees
Copy link to What the viewer seesWith Add to cart, the video pauses and a cart opens with the product. The viewer can change quantities, keep watching or go to checkout. With Buy now, checkout opens in a new window.
The cart link is also stored in the `{{checkout_url}}` variable, so you can use it on another button or in the end screen.
Tracking sales
Copy link to Tracking salesCarts made in Mindstamp carry the attributes Mindstamp Video, Mindstamp Play ID and Mindstamp Interaction ID, so you can see in Shopify which video and which interaction started the order. Add to Cart clicks also show in Reporting > Interactions.
Without a Shopify connection
Copy link to Without a Shopify connectionAny button or hotspot can use the Open Link click action to send viewers to a Shopify product or cart page. This works on every plan and needs no setup, but it has no in-video cart.