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How do I add a call to action at the end of a video?

Updated · 2 min read

Short answer

Open End Screen in the video menu and pick an option under When the video ends, such as Show Button: Open Link. Add a Message and Button text, then add the link. To keep your own buttons on screen instead, set their Hide time to the end and choose None: Pause on Last Frame.

  1. Open the video and select End Screen in the video menu.
  2. Under When the video ends, choose an option.
  3. Fill in the Message, the Button text, and the value the option asks for, such as a Link, a Video, a Time, an Email, a Phone number or a File.
  4. Click Design to change how the end screen looks.
  5. Changes save automatically. Click Preview end screen to check the result.
  6. Watch the video to the end from the share link in a private browser window and click the button.
End Screen list in Mindstamp with Replay Video (Automatic) and Show Button: Open Link highlighted among the end screen options
Open When the video ends to choose an end screen, for example Replay Video (Automatic) or Show Button: Open Link.
  • None: Pause on Last Frame: the video stops on its last frame with no overlay.
  • Show Custom Screen: you build the end screen with your own buttons, text and images.
  • Show Button: a message and one button that runs Switch Video, Switch to Previous Video, Open Link, Change Video Time, Start Email, Start Call or Download File.
  • Show Viewer Results: a message and the viewer’s score.
  • Replay Video (Automatic), Switch Video (Automatic), Switch to Previous Video (Automatic) and Redirect to Link (Automatic): the action runs with no click.

Choose Show Custom Screen to add interactions that show only after the video ends. Use it for two or three next steps, such as “Book a demo”, “Watch the next lesson” and “Download the guide”.

Use buttons in the last seconds

Copy link to Use buttons in the last seconds

You can also add a button a few seconds before the end, set its Hide time to End, and choose None: Pause on Last Frame. The button stays on the frozen last frame and viewers can still click it. See pause on the last frame.

Automatic actions and testing

Copy link to Automatic actions and testing

Redirect to Link (Automatic) sends every viewer to the page. Tell viewers before it happens. When you play the video as its owner, Mindstamp skips automatic end actions, so test them from the share link in a private browser window.

Click Copy from… in the End Screen panel to import the end screen from another video.