What are common uses for personalization and variables?

1. Pick one decision that a variable will make better.
2. Choose one source for the value: a question, a click, lead capture, the link, or a Set Variable navigation.
3. Use a short variable name and a small, fixed set of values.
4. Use the value in text, in conditional logic, or in a branch.
5. Test with a value, with an unexpected value, and with no value.

• Greeting: collect the name with lead capture, then show a text interaction that says “Thanks, {{name}}. Here is your plan.”
• Role-based offer: ask “What is your role?” and store the answer in role. Show the Manager offer button only if role Equals manager.
• Routing: a button sets product=analytics and uses Switch Video to open the analytics demo.
• Memory across videos: the value of role is still available after a switch, so the next video can skip what does not apply.
• CRM links: send each contact a link with name, email, and custom_id, so the view is reported under that person.
• Score messages: show a message only if cScore Is a number greater than 79.
• Page handoff: turn on Append variables when opening links, so your landing page receives values such as role in its link.

A name in a greeting is easy to notice. An offer that fits the viewer’s role, or a branch that removes content that does not apply, usually does more for the viewer.

Do not put private information in a share link or on screen. Collect only what the video uses, and write copy that still works when a value is missing.

Variables are on Core and higher plans. Conditional logic is on Pro and higher. Lead capture and video branching are on every plan.

• Variables tutorial
• Personalization